About

The backstory

In high school, I spent all the money I earned at my part-time jobs on CDs, concert tickets and band merch. Going to shows taught me about community — IRL and online. I discovered bands by going down rabbit holes listening to people’s profile songs on MySpace and taught myself basic HTML to customize my Live Journal (♥ — IYKYK). I picked up on graphic design trends from album artwork and band tees, and I learned the basics of copywriting from intensely studying song lyrics.

You could say my experience growing up in the music scene laid the foundation for my career in public relations and integrated marketing. 

Today, I use content and copywriting not only for storytelling, but to fill consumer needs and solve SEO puzzles. I continue to use social media to connect with niche communities — especially in the time of COVID. Oh, and I swapped mix CDs for carefully curated Spotify playlists.

See, mom? It truly wasn’t a phase, it’s a lifestyle.🤘🏻

Professionally speaking…

I’m an Account Supervisor on the Public Relations team at Mower, one of America’s largest privately held full-service advertising, marketing and public relations agencies. I’m responsible for developing public relations strategies for clients, including media relations, content marketing, social media, influencer marketing and event activation. With nearly a decade of agency experience, I’ve worked on countless clients in a range of industries, but my specialties are health and wellness, travel and tourism, and B2B.

There’s nothing I enjoy more than working on strategies for clients that implement the PESO model — the integration of paid, earned, shared and owned media. Sure, these tactics could work on their own, but when they’re used together, it makes a brand unstoppable. 

Community involvement

Junior League of Charlotte

Communications Council, Social Media Chair: 2020-2021
Communications Council, Social Media Vice Chair: 2019-2020
Charlotte Speech & Hearing Center Committee: 2018-2019
Provisional Member: 2017-2018

PRSA Charlotte

Board Member and Communications Symposium Chair: 2019, 2020
New Professionals Chair: 2017, 2018

UNC Charlotte

Adjunct Professor. Taught COMM-3245 – PR Writing to juniors and seniors from August 2018-December 2019


Disclaimer: This is a personal blog and is not affiliated with my employer, Mower. The views expressed here are my own, and do not represent or contain any expression implied or otherwise from Mower.