Smith & Jones Inbound Marketing

Overview

Smith & Jones is a healthcare marketing agency that specializes in hospitals and physician practices. While working on their inbound marketing, I developed white papers, blog posts, webinars, and emails targeted to hospital CEOs and CMOs to drive qualified leads to their website and acquire conversions. I also managed the CRM, added new content to their website, and input and blasted e-mails on a weekly basis.

Role

Content strategist, content developer, executed the content marketing strategy

Examples

SJ Media Trend Cable

SJ Millennial Moms Blog Post 1

SJ White Paper EmailSJ June Email

White Paper: 2016 Healthcare Marketing Trends

White Paper: 2015 Healthcare Marketing Trends

White Paper: The New Media Paradigm