About

The backstory

In high school, I spent all the money I earned at my part-time jobs on CDs, concert tickets and band merch. Going to shows taught me about community — IRL and online. I discovered bands by going down rabbit holes listening to people’s profile songs on MySpace and taught myself basic HTML to customize my Live Journal (♥ — IYKYK). I picked up on graphic design trends from album artwork and band tees, and I learned the basics of copywriting from intensely studying song lyrics.

You could say my experience growing up in the music scene laid the foundation for my career in public relations and integrated marketing. 

Today, I use content and copywriting not only for storytelling, but to fill consumer needs and solve SEO puzzles. I continue to use social media to connect with niche communities — especially in the time of COVID. Oh, and I swapped mix CDs for carefully curated Spotify playlists.

See, mom? It truly wasn’t a phase, it’s a lifestyle.🤘🏻