Is it still cool to have an Instagram aesthetic?

Working in PR, I spend a lot of time studying and working with influencers (what we used to call bloggers and thought leaders). The field of influencer marketing has exploded over the past 5-10 years and shows no signs of slowing down. But there is a new narrative leaking through those perfect square images on… Continue reading Is it still cool to have an Instagram aesthetic?

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How to kill it on Instagram

An example of a varied, yet consistent Instagram grid on desktop 💻

Obsession with all of the social media platforms and learning how to master them comes with the territory as a PR girl. Some are immediate hits, and some fade into oblivion (looking at you, peach 🍑), but one that’s here to stay is Instagram. It’s easily my favorite app to check throughout the day –… Continue reading How to kill it on Instagram