Working in PR, I spend a lot of time studying and working with influencers (what we used to call bloggers and thought leaders). The field of influencer marketing has exploded over the past 5-10 years and shows no signs of slowing down. But there is a new narrative leaking through those perfect square images on… Continue reading Is it still cool to have an Instagram aesthetic?
Obsession with all of the social media platforms and learning how to master them comes with the territory as a PR girl. Some are immediate hits, and some fade into oblivion (looking at you, peach 🍑), but one that’s here to stay is Instagram. It’s easily my favorite app to check throughout the day –… Continue reading How to kill it on Instagram